SB62, s. 336 12Section 336 . 77.51 (21m) of the statutes, as affected by 2009 Wisconsin Act ....
13(this act), is renumbered 77.51 (5f) and amended to read:
SB62,161,2414 77.51 (5f) "Telecommunications and Internet access services" means sending
15messages and information transmitted through the use of local, toll and wide-area
16telephone service; channel services; telegraph services; teletypewriter; computer
17exchange services; cellular mobile telecommunications service; specialized mobile
18radio; stationary two-way radio; paging service; or any other form of mobile and
19portable one-way or two-way communications; or any other transmission of
20messages or information by electronic or similar means between or among points by
21wire, cable, fiber optics, laser, microwave, radio, satellite or similar facilities.
22"Telecommunications and Internet access services" does not include sending collect
23telecommunications that are received outside of the state
telecommunications
24services to the extent that such services are taxable under s. 77.52 (2) (a) 5. am
.
SB62, s. 337 25Section 337. 77.51 (21n) of the statutes is created to read:
SB62,162,9
177.51 (21n) "Telecommunications services" means electronically transmitting,
2conveying, or routing voice, data, audio, video, or other information or signals to a
3point or between or among points. "Telecommunications services" includes the
4transmission, conveyance, or routing of such information or signals in which
5computer processing applications are used to act on the content's form, code, or
6protocol for transmission, conveyance, or routing purposes, regardless of whether
7the service is referred to as a voice over Internet protocol service or classified by the
8federal communications commission as an enhanced or value-added nonvoice data
9service. "Telecommunications services" does not include any of the following:
SB62,162,1310 (a) Data processing and information services that allow data to be generated,
11acquired, stored, processed, or retrieved and delivered to a purchaser by an electronic
12transmission, if the purchaser's primary purpose for the underlying transaction is
13the processed data.
SB62,162,1414 (b) Installing or maintaining wiring or equipment on a customer's premises.
SB62,162,1515 (c) Tangible personal property.
SB62,162,1616 (d) Advertising, including directory advertising.
SB62,162,1717 (e) Billing and collection services provided to 3rd parties.
SB62,162,1818 (f) Internet access services.
SB62,162,2319 (g) Radio and television audio and video programming services, regardless of
20the medium in which the services are provided, including cable service, as defined
21in 47 USC 522 (6), audio and video programming services delivered by commercial
22mobile radio service providers, as defined in 47 CFR 20.3, and the transmitting,
23conveying, or routing of such services by the programming service provider.
SB62,162,2424 (h) Ancillary services.
SB62,163,2
1(i) Digital products delivered electronically, including software, music, video,
2reading materials, or ringtones.
SB62, s. 338 3Section 338. 77.51 (21p) of the statutes is created to read:
SB62,163,54 77.51 (21p) "Tobacco" means cigarettes, cigars, chewing tobacco, pipe tobacco,
5and any other item that contains tobacco.
SB62, s. 339 6Section 339. 77.51 (21q) of the statutes is created to read:
SB62,163,87 77.51 (21q) "Transferred electronically" means accessed or obtained by the
8purchaser by means other than tangible storage media.
SB62, s. 340 9Section 340. 77.51 (22) (a) of the statutes is amended to read:
SB62,163,1710 77.51 (22) (a) "Use" includes the exercise of any right or power over tangible
11personal property, or items, property, or goods under s. 77.52 (1) (b), (c), or (d), or
12taxable services incident to the ownership, possession or enjoyment of the property,
13items, goods,
or services, or the results produced by the services, including
14installation or affixation to real property and including the possession of, or the
15exercise of any right or power over tangible personal property, or items, property, or
16goods under s. 77.52 (1) (b), (c), or (d),
by a lessee under a lease, except that "use" does
17not include the activities under sub. (18).
SB62, s. 341 18Section 341. 77.51 (22) (b) of the statutes is amended to read:
SB62,164,219 77.51 (22) (b) In this subsection "enjoyment" includes a purchaser's right to
20direct the disposition of property or items, property, or goods under s. 77.52 (1) (b),
21(c), or (d)
, whether or not the purchaser has possession of the property, items, or
22goods
. "Enjoyment" also includes, but is not limited to, having shipped into this state
23by an out-of-state supplier printed material which is designed to promote the sale
24of property, or items, property, or goods under s. 77.52 (1) (b), (c), or (d), or services,

1or which is otherwise related to the business activities, of the purchaser of the
2printed material or printing service.
SB62, s. 342 3Section 342. 77.51 (22) (bm) of the statutes is created to read:
SB62,164,114 77.51 (22) (bm) In this subsection, "exercise of any right or power over tangible
5personal property, or items, property, or goods under s. 77.52 (1) (b), (c), or (d), or
6taxable services" includes distributing, selecting recipients, determining mailing
7schedules, or otherwise directing the distribution, dissemination, or disposal of
8tangible personal property, or items, property, or goods under s. 77.52 (1) (b), (c), or
9(d), or taxable services, regardless of whether the purchaser of such property, items,
10goods, or services owns or physically possesses, in this state, the property, items,
11goods, or services.
SB62, s. 343 12Section 343. 77.51 (24) of the statutes is created to read:
SB62,164,1613 77.51 (24) "Value-added nonvoice data service" means a service in which
14computer processing applications are used to act on the form, content, code, or
15protocol of the data provided by the service and are used primarily for a purpose other
16than for transmitting, conveying, or routing data.
SB62, s. 344 17Section 344. 77.51 (25) of the statutes is created to read:
SB62,164,2118 77.51 (25) "Vertical service" means an ancillary service that is provided with
19one or more telecommunications services and allows customers to identify callers
20and to manage multiple calls and call connections, including conference bridging
21services.
SB62, s. 345 22Section 345. 77.51 (26) of the statutes is created to read:
SB62,164,2523 77.51 (26) "Voice mail service" means an ancillary service that allows a
24customer to store, send, or receive recorded messages, not including any vertical
25service that the customer must have to use the voice mail service.
SB62, s. 346
1Section 346. 77.52 (1) of the statutes is renumbered 77.52 (1) (a) and amended
2to read:
SB62,165,83 77.52 (1) (a) For the privilege of selling, licensing, leasing or renting tangible
4personal property, including accessories, components, attachments, parts, supplies
5and materials, at retail a tax is imposed upon all retailers at the rate of 5% of the
6gross receipts sales price from the sale, license, lease or rental of tangible personal
7property, including accessories, components, attachments, parts, supplies and
8materials, sold, leased or rented at retail in this state, as determined under s. 77.522.
SB62, s. 347 9Section 347. 77.52 (1) (b) of the statutes is created to read:
SB62,165,1310 77.52 (1) (b) For the privilege of selling at retail coins and stamps of the United
11States that are sold or traded as collectors' items above their face value, a tax is
12imposed on all retailers at the rate of 5 percent of the sales price from the sale of such
13coins and stamps.
SB62, s. 348 14Section 348. 77.52 (1) (c) of the statutes is created to read:
SB62,165,1915 77.52 (1) (c) For the privilege of leasing property that is affixed to real property,
16a tax is imposed on all retailers at the rate of 5 percent of the sales price from the lease
17of such property, if the lessor has the right to remove the leased property upon breach
18or termination of the lease agreement, unless the lessor of the leased property is also
19the lessor of the real property to which the leased property is affixed.
SB62, s. 349 20Section 349. 77.52 (1) (d) of the statutes is created to read:
SB62,165,2521 77.52 (1) (d) A tax is imposed on all retailers at the rate of 5 percent of the sales
22price from the sale, lease, license, or rental of specified digital goods and additional
23digital goods at retail for the right to use the specified digital goods or additional
24digital goods on a permanent or less than permanent basis and regardless of whether
25the purchaser is required to make continued payments for such right.
SB62, s. 350
1Section 350. 77.52 (1b) of the statutes is repealed and recreated to read:
SB62,166,52 77.52 (1b) All sales, licenses, leases, or rentals of tangible personal property
3or items, property, or goods under sub. (1) (b), (c), or (d) at retail in this state are
4subject to the tax imposed under sub. (1) unless an exemption in this subchapter
5applies.
SB62, s. 351 6Section 351. 77.52 (2) (intro.) of the statutes is amended to read:
SB62,166,147 77.52 (2) (intro.) For the privilege of selling, licensing, performing or furnishing
8the services described under par. (a) at retail in this state, as determined under s.
977.522,
to consumers or users, regardless of whether the consumer or user has the
10right of permanent use or less than the right of permanent use and regardless of
11whether the service is conditioned on continued payment from the purchaser,
a tax
12is imposed upon all persons selling, licensing, performing or furnishing the services
13at the rate of 5% of the gross receipts sales price from the sale, license, performance
14or furnishing of the services.
SB62, s. 352 15Section 352 . 77.52 (2) (a) 5. a. of the statutes is amended to read:
SB62,166,2416 77.52 (2) (a) 5. a. The sale of telecommunications and Internet access services,
17except services subject to 4 USC 116 to 126, as amended by P.L. 106-252, that either
18originate or terminate in this state; except services that are obtained by means of a
19toll-free number, that originate outside this state and that terminate in this state;
20and are charged to a service address in this state, regardless of the location where
21that charge is billed or paid; and the sale of the rights to purchase
22telecommunications services, including purchasing reauthorization numbers, by
23paying in advance and by using an access number and authorization code, except
24sales that are subject to subd. 5. b.
SB62, s. 353
1Section 353 . 77.52 (2) (a) 5. a. of the statutes, as affected by 2009 Wisconsin
2Act .... (this act), is amended to read:
SB62,167,113 77.52 (2) (a) 5. a. The sale of telecommunications and Internet access services,
4except services subject to 4 USC 116 to 126, as amended by P.L. 106-252, that either
5originate or terminate in this state; except services that are obtained by means of a
6toll-free number, that originate outside this state and that terminate in this state;
7and are charged to a service address in this state, regardless of the location where
8that charge is billed or paid; and the sale of the rights to purchase
9telecommunications services, including purchasing reauthorization numbers, by
10paying in advance and by using an access number and authorization code, except
11sales that are subject to subd. 5. b
.
SB62, s. 354 12Section 354. 77.52 (2) (a) 5. am. of the statutes is created to read:
SB62,167,1413 77.52 (2) (a) 5. am. The sale of intrastate, interstate, and international
14telecommunications services, except interstate 800 services.
SB62, s. 355 15Section 355. 77.52 (2) (a) 5. b. of the statutes is repealed.
SB62, s. 356 16Section 356. 77.52 (2) (a) 5. c. of the statutes is created to read:
SB62,167,1817 77.52 (2) (a) 5. c. The sale of ancillary services, except detailed
18telecommunications billing services.
SB62, s. 357 19Section 357. 77.52 (2) (a) 5m. of the statutes is amended to read:
SB62,168,220 77.52 (2) (a) 5m. The sale of services that consist of recording
21telecommunications messages and transmitting them to the purchaser of the service
22or at that purchaser's direction, but not including those services if they are merely
23an
that are taxable under subd. 5. or services that are incidental, as defined in s.
2477.51 (5), element of to another service that is not taxable under this subchapter and

1sold to that the purchaser of the incidental service and is not taxable under this
2subchapter
.
SB62, s. 358 3Section 358. 77.52 (2) (a) 10. of the statutes is amended to read:
SB62,168,254 77.52 (2) (a) 10. Except for services provided by veterinarians and except for
5installing or applying tangible personal property that, subject to par. (ag), when
6installed or applied, will constitute an addition or capital improvement of real
7property, the repair, service, alteration, fitting, cleaning, painting, coating, towing,
8inspection, and maintenance of all items of tangible personal property or items,
9property, or goods under s. 77.52 (1) (b), (c), or (d),
unless, at the time of that repair,
10service, alteration, fitting, cleaning, painting, coating, towing, inspection, or
11maintenance, a sale in this state of the type of property, item, or good repaired,
12serviced, altered, fitted, cleaned, painted, coated, towed, inspected, or maintained
13would have been exempt to the customer from sales taxation under this subchapter,
14other than the exempt sale of a motor vehicle or truck body to a nonresident under
15s. 77.54 (5) (a) and other than nontaxable sales under s. 77.51 (14r) 77.522 or unless
16the repair, service, alteration, fitting, cleaning, painting, coating, towing, inspection,
17or maintenance is provided under a contract that is subject to tax under subd. 13m
.
18The tax imposed under this subsection applies to the repair, service, alteration,
19fitting, cleaning, painting, coating, towing, inspection, or maintenance of items listed
20in par. (ag), regardless of whether the installation or application of tangible personal
21property or items, property, or goods under s. 77.52 (1) (b), (c), or (d) related to the
22items is an addition to or a capital improvement of real property, except that the tax
23imposed under this subsection does not apply to the original installation or the
24complete replacement of an item listed in par. (ag), if that installation or replacement
25is a real property construction activity under s. 77.51 (2).
SB62, s. 359
1Section 359. 77.52 (2) (a) 11. of the statutes, as affected by 2007 Wisconsin Act
220
, is amended to read:
SB62,169,93 77.52 (2) (a) 11. The producing, fabricating, processing, printing, or imprinting
4of tangible personal property or items, property, or goods under s. 77.52 (1) (b), (c),
5or (d)
for a consideration for consumers who furnish directly or indirectly the
6materials used in the producing, fabricating, processing, printing , or imprinting.
7This subdivision does not apply to the printing or imprinting of tangible personal
8property or items, property, or goods under s. 77.52 (1) (b), (c), or (d) that results in
9printed material, catalogs, or envelopes that are exempt under s. 77.54 (25) or (25m).
SB62, s. 360 10Section 360. 77.52 (2) (a) 13m. of the statutes is created to read:
SB62,169,1911 77.52 (2) (a) 13m. The sale of contracts, including service contracts,
12maintenance agreements, computer software maintenance contracts for prewritten
13computer software, and warranties, that provide, in whole or in part, for the future
14performance of or payment for the repair, service, alteration, fitting, cleaning,
15painting, coating, towing, inspection, or maintenance of tangible personal property
16or items, property, or goods under s. 77.52 (1) (b), (c), or (d), unless the sale, license,
17lease, or rental in this state of the property, items, or goods to which the contract
18relates is or was exempt, to the purchaser of the contract, from taxation under this
19subchapter.
SB62, s. 361 20Section 361. 77.52 (2m) (a) of the statutes is amended to read:
SB62,169,2521 77.52 (2m) (a) With respect to the services subject to tax under sub. (2), no part
22of the charge for the service may be deemed a sale or rental of tangible personal
23property or items, property, or goods under sub. (1) (b), (c), or (d) if the property, items,
24or goods
transferred by the service provider is are incidental to the selling,
25performing or furnishing of the service, except as provided in par. (b).
SB62, s. 362
1Section 362. 77.52 (2m) (b) of the statutes is amended to read:
SB62,170,72 77.52 (2m) (b) With respect to the services subject to tax under sub. (2) (a) 7.,
310., 11. and 20., all property or items, property, or goods under s. 77.52 (1) (b), (c), or
4(d)
physically transferred, or transferred electronically, to the customer in
5conjunction with the selling, performing or furnishing of the service is a sale of
6tangible personal property or items, property, or goods under s. 77.52 (1) (b), (c), or
7(d)
separate from the selling, performing or furnishing of the service.
SB62, s. 363 8Section 363. 77.52 (2n) of the statutes is repealed and recreated to read:
SB62,170,129 77.52 (2n) The selling, licensing, performing, or furnishing of the services
10described under sub. (2) (a) at retail in this state, as determined under s. 77.522, is
11subject to the tax imposed under sub. (2) unless an exemption in this subchapter
12applies.
SB62, s. 364 13Section 364. 77.52 (3m) of the statutes is repealed.
SB62, s. 365 14Section 365. 77.52 (3n) of the statutes is repealed.
SB62, s. 366 15Section 366. 77.52 (4) of the statutes is amended to read:
SB62,170,2116 77.52 (4) It is unlawful for any retailer to advertise or hold out or state to the
17public or to any customer, directly or indirectly, that the tax or any part thereof will
18be assumed or absorbed by the retailer or that it will not be added to the selling price
19of the property or items, property, or goods under s. 77.52 (1) (b), (c), or (d) sold or that
20if added it, or any part thereof, will be refunded. Any person who violates this
21subsection is guilty of a misdemeanor.
SB62, s. 367 22Section 367. 77.52 (6) of the statutes is repealed.
SB62, s. 368 23Section 368. 77.52 (7) of the statutes is amended to read:
SB62,171,1224 77.52 (7) Every person desiring to operate as a seller within this state who
25holds a valid certificate under s. 73.03 (50) shall file with the department an

1application for a permit for each place of operations. Every application for a permit
2shall be made upon a form prescribed by the department and shall set forth the name
3under which the applicant intends to operate, the location of the applicant's place of
4operations, and the other information that the department requires. The Except as
5provided in sub. (7b), the
application shall be signed by the owner if a sole proprietor;
6in the case of sellers other than sole proprietors, the application shall be signed by
7the person authorized to act on behalf of such sellers. A nonprofit organization that
8has gross receipts a sales price taxable under s. 77.54 (7m) shall obtain a seller's
9permit and pay taxes under this subchapter on all taxable gross receipts sales prices
10received after it is required to obtain that permit. If that organization becomes
11eligible later for the exemption under s. 77.54 (7m) except for its possession of a
12seller's permit, it may surrender that permit.
SB62, s. 369 13Section 369. 77.52 (7b) of the statutes is created to read:
SB62,171,1614 77.52 (7b) Any person who may register under sub. (7) may designate an agent,
15as defined in s. 77.524 (1) (ag), to register with the department under sub. (7), in the
16manner prescribed by the department.
SB62, s. 370 17Section 370. 77.52 (12) of the statutes is amended to read:
SB62,172,318 77.52 (12) A person who operates as a seller in this state without a permit or
19after a permit has been suspended or revoked or has expired, unless the person has
20a temporary permit under sub. (11), and each officer of any corporation, partnership
21member, limited liability company member, or other person authorized to act on
22behalf of a seller who so operates, is guilty of a misdemeanor. Permits shall be held
23only by persons actively operating as sellers of tangible personal property, or items,
24property, or goods under sub. (1) (b), (c), or (d),
or taxable services. Any person not
25so operating shall forthwith surrender that person's permit to the department for

1cancellation. The department may revoke the permit of a person found not to be
2actively operating as a seller of tangible personal property, or items, property, or
3goods under sub. (1) (b), (c), or (d),
or taxable services.
SB62, s. 371 4Section 371. 77.52 (13) of the statutes is amended to read:
SB62,172,215 77.52 (13) For the purpose of the proper administration of this section and to
6prevent evasion of the sales tax it shall be presumed that all receipts are subject to
7the tax until the contrary is established. The burden of proving that a sale of tangible
8personal property, or items, property, or goods under sub. (1) (b), (c), or (d), or services
9is not a taxable sale at retail is upon the person who makes the sale unless that
10person takes from the purchaser a an electronic or a paper certificate, in a manner
11prescribed by the department,
to the effect that the property, item, good, or service
12is purchased for resale or is otherwise exempt;, except that no certificate is required
13for sales of cattle, sheep, goats, and pigs that are sold at an animal market, as defined
14in s. 95.68 (1) (ag), and no certificate is required for sales of commodities, as defined
15in 7 USC 2, that are consigned for sale in a warehouse in or from which the
16commodity is deliverable on a contract for future delivery subject to the rules of a
17commodity market regulated by the U.S. commodity futures trading commission if
18upon the sale the commodity is not removed from the warehouse
the sale of tangible
19personal property, or items, property, or goods under sub. (1) (b), (c), or (d), or services
20that are exempt under s. 77.54 (7), (7m), (8), (10), (11), (14), (15), (17), (20n), (21),
21(22b), (31), (32), (35), (36), (37), (42), (44), (45), (46), (51), and (52)
.
SB62, s. 372 22Section 372. 77.52 (14) (a) (intro.) and 1. and (b) of the statutes are
23consolidated, renumbered 77.52 (14) (a) and amended to read:
SB62,173,2124 77.52 (14) (a) The certificate referred to in sub. (13) relieves the seller from the
25burden of proof
of the tax otherwise applicable only if any of the following is true:

11. The certificate is taken in good faith
the seller obtains a fully completed exemption
2certificate, or the information required to prove the exemption,
from a person who
3is engaged as a seller of tangible personal property or taxable services and who holds
4the permit provided for in sub. (9) and who, at the time of purchasing
purchaser no
5later than 90 days after the date of the sale of
the tangible personal property, or items,
6property, or goods under sub. (1) (b), (c), or (d),
or services, intends to sell it in the
7regular course of operations or is unable to ascertain at the time of purchase whether
8the property or service will be sold or will be used for some other purpose. (b)
except
9as provided in par. (am). The certificate under sub. (13) shall not relieve the seller
10of the tax otherwise applicable if the seller fraudulently fails to collect sales tax,
11solicits the purchaser to claim an unlawful exemption, or accepts an exemption
12certificate from a purchaser who claims to be an entity that is not subject to the taxes
13imposed under this subchapter, if the subject of the transaction sought to be covered
14by the exemption certificate is received by the purchaser at a location operated by the
15seller in this state and the exemption certificate clearly and affirmatively indicates
16that the claimed exemption is not available in this state.
The certificate referred to
17in sub. (13) shall be signed by and bear the name and address of provide information
18that identifies
the purchaser, and shall indicate the general character of the tangible
19personal property or service sold by the purchaser and
the basis for the claimed
20exemption and a paper certificate shall be signed by the purchaser. The certificate
21shall be in such form as the department prescribes by rule.
SB62, s. 373 22Section 373. 77.52 (14) (a) 2. of the statutes is repealed.
SB62, s. 374 23Section 374. 77.52 (14) (am) of the statutes is created to read:
SB62,174,424 77.52 (14) (am) If the seller has not obtained a fully completed exemption
25certificate or the information required to prove the exemption, as provided in par. (a),

1the seller may, no later than 120 days after the department requests that the seller
2substantiate the exemption, either provide proof of the exemption to the department
3by other means or obtain, in good faith, a fully completed exemption certificate from
4the purchaser.
SB62, s. 375 5Section 375. 77.52 (14) (bm) of the statutes is created to read:
SB62,174,96 77.52 (14) (bm) A certified service provider is relieved from liability for the tax
7otherwise applicable to the same extent as the seller, who is the certified service
8provider's client, is relieved from liability for the tax otherwise applicable under par.
9(a) or (am).
SB62, s. 376 10Section 376. 77.52 (15) of the statutes is amended to read:
SB62,174,2311 77.52 (15) If a purchaser who gives a resale certificate purchases tangible
12personal property, or items, property, or goods under s. 77.52 (1) (b), (c), or (d), or
13taxable services without paying a sales tax or use tax on such purchase because such
14property, items, goods, or services were for resale
makes any use of the property,
15items, goods, or services
other than retention, demonstration or display while
16holding it the property, items, goods, or services for sale, lease or rental in the regular
17course of the purchaser's operations, the use shall be taxable to the purchaser under
18s. 77.53 as of the time that the property is, items, goods, or services are first used by
19the purchaser, and the sales purchase price of the property, items, goods, or services
20to the purchaser shall be the measure of the tax. Only when there is an unsatisfied
21use tax liability on this basis because the seller has provided incorrect information
22about that transaction to the department shall the seller be liable for sales tax with
23respect to the sale of the property to the purchaser.
SB62, s. 377 24Section 377. 77.52 (16) of the statutes is amended to read:
SB62,175,9
177.52 (16) Any person who gives a resale certificate for property, or items,
2property, or goods under sub. (1) (b), (c), or (d),
or services which that person knows
3at the time of purchase is not to be resold by that person in the regular course of that
4person's operations as a seller for the purpose of evading payment to the seller of the
5amount of the tax applicable to the transaction is guilty of a misdemeanor. Any
6person certifying to the seller that the sale of property, or items, property, or goods
7under sub. (1) (b), (c), or (d),
or taxable service is exempt, knowing at the time of
8purchase that it is not exempt, for the purpose of evading payment to the seller of the
9amount of the tax applicable to the transaction, is guilty of a misdemeanor.
SB62, s. 378 10Section 378. 77.52 (17m) (b) 6. of the statutes is amended to read:
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